What’s perhaps most impressive about Spotify’s growth rate is that it doesn’t appear to be slowing - not to any meaningful degree, at least. Then, in September, Ek announced via Twitter that Spotify had 40 million paying members - an increase of around 33 percent over six months. This was the last time Spotify announced an overall listener number. So cool to see Cuba opening up! īut perhaps more notably, three months later Spotify revealed that it had climbed past 100 million active listeners overall. We have 30 million subscribers, but none of them are in Cuba … yet. In March 2016, Spotify CEO Daniel Ek took to Twitter to announce that the company now had 30 million paying members, equating to a 50 percent rise in nine months. Six months later, this had jumped 25 percent to 12.5 million / 50 million, before jumping roughly another quarter to 15 million / 60 million just two months later, in January 2015.īy the time June 2015 came rolling in, Spotify claimed a substantial 20 million subscribers (from 75 million overall), which represented a 30 percent growth over five months and a pretty impressive 100 percent year-on-year rise. The next major milestone came in May 2014, when Spotify revealed 10 million subscribers from a user base of 40 million, maintaining its 1/4 ratio.
Four months later, this figure had climbed to five million subscribers out of 20 million in total. It was another year before Spotify provided any subscriber updates, revealing in August 2012 that it now had four million paying members, which equated to roughly a quarter of its overall monthly listeners. Six months later, that number had doubled to two million. In March 2011, the company claimed one million paying members, which represented around 15 percent of its total user base. 1 to 2 million (2011)Īs it prepared to launch in the U.S., Spotify announced its official subscription numbers for the first time. Here, we take a look back at how Spotify has grown its paid subscription base. Learn how to build, scale, and govern low-code programs in a straightforward way that creates success for all this November 9.
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