If you paid someone to build/maintain that site for you, ask them to give it an SEO health check. Let’s assume that you already have a website.Get the basics right first and build out from there, based on the resources, expertise, budget and ambition you have. The trick is to break it down into more manageable chunks. Of course you haven’t you’ve got a shop to run.īut at the same time, ‘online’ can’t be ignored.
Then you’ll have someone telling you that social media is what you need to concentrate on and, by the way, have you thought about email? It is dependent on the agreement MIRC has with each individual manufacturer.As part of a series of articles for MI Pro magazine looking at the digital opportunities for High Street retailers in the musical instrument trade, Mimram Media director Stuart O'Brien looks at some simple housekeeping tips.Īs an independent high street retailer, approaching a world collectively and unhelpfully referred to as ‘online’ can be a bit daunting.įor starters, you’re up against the non-specialist multiples and online-only retailers with their slick virtual shelves and advertising budgets. No, not all instruments from MIRC receive this treatment. Does every instrument from MIRC get stamped "used" and reassigned a serial number? This is an agreement MIRC has with many of the manufacturers and is also looked at as a symbol of quality. Why is the serial number reassigned?Īs in the case of the "used" stamp, many MIRC instruments are reassigned a serial number. For many, the "used" stamp is looked at as a sign of quality, giving confidence that a used instrument originating from MIRC has been properly set-up and refurbished by a professional tech. Many MIRC guitars are gently stamped "used." This is an agreement that MIRC has with many of the manufacturers. Are these refurbished instruments stamped "used?" Each instrument is sent through MIRC’s certified shop, where a professional team of luthiers and guitar/stringed instrument techs evaluate each instrument and, if needed, perform any adjustments or repairs.Įach instrument is then categorized accordingly and is distributed to the MIRC family of dealers.
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